The Wait is Over! JAYE Relaunchees with a New Weekly Format: New Sections, Redesigned Pages, the Same Focus on College Life Outside the Classroom

DALLAS—(January 23, 2012)—JAYE, the online magazine that realizes college is more than that classroom, is set to launch the first issue in its new weekly format tomorrow. This shift in frequency will allow JAYE to focus on delivering the news, service and journalism its readers have come to expect, while offering an immediate sophisticated, smart and engaging alternative to the daily sites that have become commonplace in the lives of consumers.

The change may come as a shock for JAYE’s committed readers but after intense brainstorming sessions and dialogue with core readers, “We realized that what you need from a magazine like JAYE is a smart and sophisticated collection of ideas and perspectives packaged in a fun, but practical way that allowed you to get in and get out each week.”

Bright points from the new weekly design include: 

• A retooled front of the book: The Front, features newsy tidbits and listicles that capture the pulse of the week’s cultural conversation; the Style pages extract the hottest runway and beauty trends from the runway, street and celebrity worlds; Culture details the new releases of the week and spotlights the A-listers and industry insiders in the entertainment world; and Buzz delves deeper in the subjects that matter to college-aged women, including relationships, health, careers and more.
  
  
• Ample features that touch on various aspects of college life: The cover story offers up an in-depth overview of the secrets, facts, and myths about college students studying abroad. Other features include special report on the apparent uptick in bullying at all education levels, a piece investigating the notion that college majors don’t matter anymore; and a fashion portfolio featuring the hottest looks from the 2012 spring collections.
  
  
• Extra Credit, a new lifestyle section, focused on “life beyond the lecture hall”: A primer on keeping your study space organized, the best juicers under $100 and a 12-step guide to success in 2012 are just a few of the fun, service-driven stories that complete each issue.

“We’re confident that the magazine’s new frequency will resonate with our readers and their active lifestyles and supply an immediate roundup of not only what folks are buzzing about, but most importantly, why it matters to her,” Michael Jones, JAYE’s founding editor-in-chief, explained. JAYE will continue to “to reinforce the reality that college is more than the classroom and dispense a deluge of solutions to navigating the sometimes-tricky terrain that awaits outside your lecture halls.”

About JAYE:

JAYE is the weekly digital magazine for smart, curious and fashionable women seeking information and revelations on style, culture, news and self-improvement. Filled with thorough reporting, sophisticated storytelling and practical solutions, it serves as a guide to navigating the experiences outside of the classroom while preparing its readers for post-graduate prosperity. Thousands have read JAYE domestically and internationally in locations across the world, including London, Australia, South Africa, Lithuania, and France.

Contact:

Michael Jones (jayemagmike@gmail.com), JAYE Editor-in-Chief